The “key” to sustainable tourism development
According to a report of the National Bank of Greece, 2024 is expected to be a "record year" for Greek hashtagtourism, with the number of visitors exceeding 35 million. At the same time, Greece has emerged as one of the top five investment destinations for hotels in Europe, according to a recent CBRE survey. However, the impressive growth in tourism brings challenges related to socially and environmentally sustainable development and the need to shape a modern tourism development policy.
-What are the new trends in the Greek hotel market, and what is the situation in Athens?
-What is the “carrying capacity” of a region for investment, and how can we ensure that it is not threatened?
These -among others- were the topics that AKL's Managing Partner, Helen Alexiou, and AKL's Partner, George Zohios, had the opportunity to analyze in their insightful hashtagarticle featured in the Invest Real Estate section of Fortune Greece magazine.
We hope you find it as interesting as we, at AKL, did!